The Breakthrough
Reffkin co-founded Compass in 2012, building a technology-enabled real estate platform around the work of residential agents.
Why It Matters
Compass is a useful study in applying software, data and product design to a huge industry where human relationships still matter.
The Technology
Agent productivity software, customer relationship systems, search, data and transaction-support tools integrated into a national real estate brokerage platform.
Builder's Lesson
Technology does not always replace professionals. Sometimes the larger opportunity is giving professionals better infrastructure and a better operating system.